Stat 202: Lecture 4 (covers pp. 48-61)

Nathan VanHoudnos
10/1/2014

Agenda

  1. Lecture 3 comments
  2. Homework comments
  3. Checkpoint #3 results
  4. Lecture 4 (covers pp. 48-61)

$$ \text{Example of } Q \rightarrow C : \text{Target}$$

From Wikipedia:

Target is an American retailing company, founded in 1902 and headquartered in Minneapolis, Minnesota. It is the second-largest discount retailer in the United States,

$$ \text{Example of } Q \rightarrow C : \text{Target}$$

$$ \text{Example of } Q \rightarrow C : \text{Target}$$

However, one customer's experience from the NYTimes:

“My daughter got this in the mail!” he said. “She’s still in high school, and you’re sending her coupons for baby clothes and cribs? Are you trying to encourage her to get pregnant?”

$$ \text{Example of } Q \rightarrow C : \text{Target}$$

But later…

On the phone, though, the father was somewhat abashed. “I had a talk with my daughter,” he said. “It turns out there’s been some activities in my house I haven’t been completely aware of. She’s due in August. I owe you an apology.”

These are important issues!

  • You can be right, but wrong to do it.
  • With great statistics comes great responsibility.

Companies pay well for these skills